HISTORY OF SEO
The technique of increasing the quantity and quality of search engine traffic to a website or web page is known as Search Engine Optimization (SEO). Instead of direct traffic or bought traffic, SEO focuses on organic (sometimes known as “natural” or “organic”) outcomes. Unpaid traffic can come from a variety of queries, including picture, video, news, academic, and vertical search engines that cater to particular industries. When used as an Internet marketing strategy, SEO takes into account a variety of factors, including how search engines operate, the computer algorithms that determine how they behave, what people search for, the actual search terms or keywords they enter into search engines, and which search engines their intended audience prefers. SEO is done because websites that rank higher on search engine results pages will get more traffic from search engines (SERP). The opportunity for converting these visitors into clients then exists. Website admins and content suppl...